Reopening our high streets

26 November 2020

High streets across the borough are on a countdown for re-opening on Wednesday 2 December and they are back with a positively Christmas feel and a new message.

From Neston to Northwich, Ellesmere Port to Winsford and Chester to Frodsham shoppers are being welcomed back ‘Calmly, Warmly, Carefully’ #EatDrinkShopCWC

As the high streets re-open, the borough enters a new phase under Tier 2 restrictions.   

Christmas lights and decorations are up across west Cheshire from Ellesmere Port’s lanterns, Northwich bridges to the Chester Town Hall square Christmas Tree and CheStar at Chester Cathedral. The high streets are also having a makeover, the original COVID-19 signs are being replaced with a new borough wide welcome: ‘Calmly, Warmly, Carefully’, we can keep our high streets open and our communities safe.  
Shoppers are still being asked to observe social distancing, cover faces when indoors and wash their hands regularly whilst Cheshire West and Chester Council has been working with businesses to help stay COVID safe.  

Councillor Karen Shore, Deputy Leader and Cabinet Member for Environment, Highways and Strategic Transport, said: “We are expecting a busy few weeks leading up to Christmas, we appreciate how tough it’s been for our high streets and understandably some shoppers can be nervous returning to shops.  

“Please come back to our shops and leave yourself more time, as there may be queues. Being Careful, by keeping two metres apart and remembering to wear face coverings and washing your hands regularly. There will be a Warm welcome waiting.”  

The Council has been making sure high streets are as welcoming as possible. High streets and street furniture are being cleaned with a high-pressure jet wash and Chester’s ‘big belly’ bins have all now been fitted with foot pedals to reduce having to touch surfaces.
Additional hand washing facilities are being provided in the city centre outside public toilets (that have remained open during the current lockdown). 3,000 floor stickers are being put in place helping to mark queuing areas outside shops and encourage social distancing.  

Added Councillor Shore: “There has been a lot of work with partners including Northwich and Chester BIDS and Marketing Cheshire to make sure there is a safe welcome as our high streets re-open.  

“Since the summer we have had a team of Capable guardians helping businesses and the public on our high streets. Over the past few weeks we have also increased the number of co-sign radios for our businesses, these are mainly used to help with security issues but during the pandemic, the Capable guardians can be called for help with queue management or for other practical assistance.”   

The Capable guardians are uniformed high street information officers that have been supporting high streets across the borough with information and guidance.

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